Body Drench Lotions
Those behind the development of Body Drench tanning products are massive followers of the positive effect that light can have on mood, particularly re tanning beds. As a result, is to help keep the good mood going by offering nutrient-rich tanning products that feature vibrant, fresh packaging to reflect the fun energy of the indoor tanning industry.
Keeping It Real
Developed by Rick Norvell in 1981, Body Drench became part of Los Angeles-based Yank Global Industries ( AII ) 6 years back. Rather than taking the line in a totally new direction, AII has worked hard to maintain the lighthearted image of Body Drench as a manufacturer of lotions that “don’t take themselves too seriously” but are still top-quality and cutting-edge.
“Tanning is an incredibly fun and exciting class inside the beauty industry, and the women and men and females enjoy visiting tanning salons are going there to feel OK themselves,” claims Morgan Kaptain, brand boss at AII.
Body Drench tries to succeed in this goal with well-designed packaging, which can be seen on products like the Tribal Tanners (Bali Bronze Ultimate Tan Accelerator, Maori Mocha Intense Tan Amplifier and Tahiti Tan Acute Dark Tan Accelerator ). These bottles feature bold shades of purple, blue, yellow and orange counterbalanced by humorous Tiki masks, a mixture that leads to a cheerful look with a hint of attitude-which is precisely how Body Drench sees the industry as a whole.
“This industry is about fragrance and look,” Kaptain asserts. “We’ve tried very tough to find packaging that is not like what the tanning industry already is saturated with.”
The Body Drench line surrounds 2 categories-sunless/ indoor tanning and body care-and includes multiple tanning lotions, accelerators, bronzers and body scrubs.
“You have to keep shoppers interested and loyal to your brand,” Kaptain claims.
However, Body Drench doesn’t just rely on clever packaging to sell its products ; instead, the company knows that the secret to success is teaching the client about the advantages of its lotions. To try this, AII turns to the many distributors that sell the Body Drench line and educates them on the ingredients in each product, how they can do for users.
The salon owners can turn that information into their own selling technique and educate their customers on the advantages of using Body Drench products before, during and after the tanning process.
Body Drench stresses the significance of understanding the tanning industry and creating products to reflect that understanding because that’s what makes its products so appealing.
“In any business, the goal is to plug purchaser confidence in a product and increase sales,” Kaptain announces. “Body Drench works to provide products, marketing materials and support that will achieve those goals while addressing industry challenges-like negative media-with increasingly complex formulas that think about taking care of skin while tanning.”.